A Festive Showcase Crafted for Beer and Food Aficionados: Kohler Festival of Beer, April 28 & 29, 2017

Tickets & hotel packages now on sale for the 9th annual beer-centric culinary weekend

KOHLER, Wis. – March 6, 2017 – A getaway for beer enthusiasts and food aficionados, the annual Kohler Festival of Beer is a festive showcase of the country’s premiere craft breweries featuring their newest brews and exclusive beers. Beer fanatics converge at Destination Kohler for a weekend brimming with refreshing brews, inspired food and live music on Friday, April 28-Saturday, April 29, 2017 at Destination Kohler. A la carte tickets and hotel packages are now available for purchase online or 1-800-344-2838.

“The Kohler Festival of Beer continues to celebrate the thrilling beer industry with brew masters and beer fans from the Midwest and around the nation,” said Jenna Check, Associate Director of Special Events. “The resort is enlivened with an inspired mix of food, lively music, and flowing taps.”

The event celebrates time-honored and new-to-market breweries from near and far. The 2017 Kohler Festival of Beer roster includes returning Wisconsin favorites 3 Sheeps Brewing Co. of nearby Sheboygan, New Glarus Brewing of New Glarus, and Leinenkugel’s of Chippewa Falls – this year’s sponsor of the al fresco Beer Garden and 5K Beer Run.

Out-of-state participants pouring outstanding brews at the Kohler Festival of Beer for the first time include Surly of Minneapolis, Minn., Revolution and Half Acre of Chicago, Ill., Saugatuck of Douglas, Mich., and William Tell Cider of Lodi, Cali. Wisconsin-based participants joining for their inaugural fest include: Ahnapee Brewery (Algoma), Badger State (Green Bay), Fermentorium (Cederburg), and Karben4 (Madison).

Not to be missed is Kohler’s own Jigger Ale. This ale-style beer is brewed for The Old Course Hotel, Golf Resort & Spa in St. Andrews, Scotland and was named after the hotel’s famous Jigger Inn Pub. The ale is brewed in St. Andrews and then shipped overseas to be exclusively sold in Kohler and is available in the Horse & Plow. The Old Course Hotel was purchased by Kohler Co. in 2004 and is a AA Five Red Star property and recognized as one of the most luxurious resorts in the world.

Kohler Festival of Beer signature events set to return for another round include the 5k Beer Fun Run, Shorts & Chefs grilling event and the Homebrew People’s Choice Contest where this year’s winning recipe will be professionally brewed by 3 Sheeps Brewing Co. and available on tap at Horse & Plow in Kohler. The evening favorite Cheers to Beers tasting gala hosted will once again be hosted at the Kohler Design Center. Ticket upgrades are available to add an exclusive one-hour tasting wonderland of limited-release beer at Rare Flavors VIP Tasting.

New offerings set for this year’s beer festival include:

Salute to Swine – Friday, April 29 at 7-9pm, $54.20
A late-night beer and food tasting with the chefs of The Kitchens of Kohler and Ney's Big Sky Meats. The evening sampling soiree held in the Kohler Festival of Beer Tent features a traditional pig roast and pork-inspired foods stations alongside a variety of craft breweries. Imbibe while enjoying Chicago’s popular blues band The Cash Box Kings, nominated by the Blues Music Awards as the Best Blues Band of 2016.

Some Like it Hot; A Guide to Wing Sauce – Saturday, April 30 at 2-3:30pm, $44.70
The chicken wing may be one of the greatest bar foods ever created. Learn the secret in the sauce at this cooking demonstration hosted at The Kitchens of Kohler pairing several tasty recipes with beers from Madison’s Ale Asylum Brewery.

Tickets are now available online or by phone at 1-800-344-2838. A variety of hotel packages are available starting at $118 per person based on double occupancy including overnight accommodations and event ticket(s). Hotel reservations available by calling 1-800-344-2838. Join the conversation on our FacebookTwitter and Instagram pages and tag your posts with #KohlerBeerFest to be part of our Social Tap Line.

Savour the Date for Upcoming Culinary-focused Destination Kohler Events

Kohler Food & Wine Experience
October 19-22, 2017
At the start of fall it is time to celebrate all that grows on a vine at the 17th annual Kohler Food & Wine Experience. The esteemed culinary festival – one of the Midwest’s preeminent epicurean events – will host another masterful lineup of celebrity and regional chefs, winemakers and libation specialists from around the world for a four day extravaganza of food and wine. There are more than 100 ticketed events including dynamic culinary seminars, interactive cooking demonstrations, grand tastings and stylish signature evening soirees set at the resort’s captivating venues and at the expansive Kohler Food & Wine Experience Main Stage Tent constructed exclusively for the weekend’s keynote culinary seminars. Hotel packages and a la carte ticket options will be available Summer 2017.

In Celebration of Chocolate
February 16-18, 2018
Leading into the season of romance, the 6th annual In Celebration of Chocolate rejoices in a communal love of chocolate in the days following Valentine’s Day on February 16-18, 2018. The entire weekend is a celebration of handmade Kohler Original Recipe Chocolates and the recently released Kohler Original Recipe Chocolates Dark Chocolate Brandy. From savory to sweet and everything in between, don’t miss this cocoa-themed celebration of the world’s favorite dessert. Hotel and a la carte ticket offerings will be available Fall 2017.

About Kohler Co. Hospitality & Real Estate Group
The Kohler Co. Hospitality & Real Estate profile includes The American Club, boasting the first and only Forbes Five-Star hotel property in Wisconsin, and world-renowned championship golf courses Whistling Straits and Blackwolf Run. Acquired in 2004, its sister property, The Old Course Hotel, Golf Resort & Spa in the birthplace of golf, St Andrews, Scotland, is a AA Five Red Star property and recognized as one of the most luxurious resorts in the world.

About Destination Kohler
Herb Kohler created Kohler Co.’s Hospitality & Real Estate Group with the reclamation of The American Club, the first and only Forbes Five-Star hotel in Wisconsin, and then built world-renowned championship golf courses, The Straits at Whistling Straits and The River at Blackwolf Run. The resort is named one of the top three golf resorts in North America, by Golf Digest Magazine. Kohler Waters Spa is the only Forbes Five-Star spa in Wisconsin and one of less than 50 in the world. The resort features 12 dining establishments from the Four-Star Immigrant to traditional pub fare at Horse & Plow and rustic country gourmet at River Wildlife. The resort is located in the Village of Kohler, Wisconsin, one hour north of Milwaukee and two and a half hours north of Chicago.

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