AAA Unveils Hotel and Restaurant Inspection Results

13 Wisconsin properties receive AAA Four and Five Diamond Ratings

MADISON, Wisc., (Jan. 27, 2017) – AAA’s undercover inspectors were at it again, making surprise visits to hotels and restaurants throughout North America. They rated everything from service to cleanliness and beyond. Establishments were then ranked on a scale of One to Five Diamonds, and now AAA is releasing the lists of the top-rated properties.

 “AAA Diamonds are the most reliable and respected ratings in the industry,” said Joseph J Richardson Jr., President and CEO, AAA – the Auto Club Group. “Travelers can depend on Diamond Ratings, because AAA personally inspects more properties than any other professional rating system in North America and is the only one that uses full-time, professionally trained evaluators to inspect properties on an annual basis.”

Travelers can find Diamond Rated establishments and inspector insight in AAA’s trip planning products: the AAA Mobile app, the Diamonds website, online TripTik Travel Planner mapping and routing tool, searchable online AAA Travel Guides and AAA TourBook guides available to members at AAA offices.

The American Club in Kohler is Wisconsin’s only Five Diamond property, and has been since its initial designation over 30years ago.  Originally built in 1918 as a dormitory for immigrant workers at the Kohler Company, this property was transformed into a luxurious resort offering year-round recreational activities 35 years ago. The guest rooms feature furnishings produced by the many companies that operate under the Kohler umbrella, as well as state-of-the-art custom bath fixtures. Inspectors noted the extensive grounds and gardens, historic memorabilia at every turn and state-of-the-art meeting facilities, as well as the wide selection of dining and shopping options, including The Immigrant Room Restaurant and Winery, which has achieved a AAA/CAA Four Diamond rating in its own right.

Other Wisconsin hotels and restaurants receiving the AAA/CAA Four Diamond Rating include:

  • The Charmant Hotel, a former candy factory now offering luxury in the heart of La Crosse.
  • The Iron Horse Hotel, housed in a renovated 100-year-old foundry that is designed to reflect industrial Milwaukee with a distinctive biker theme.
  • The Delafield Hotel, a chic hotel that occupies a quiet setting at the very edge of the Milwaukee metro area in Delafield.
  • The Osthoff Resort, a rural but contemporary family-oriented resort on the shores of Elkhart Lake.
  • The Grand Geneva Resort and Spa, a sprawling spa resort famous for Frank Lloyd Wright-inspired architecture.
  • The Hilton Milwaukee City Center, known for its marble-accented lobby with crystal chandeliers and plush seating areas.
  • The Milwaukee Marriott Downtown, an elegant hotel that features a mid-Western theme restaurant.
  • The Pfister Hotel, built in 1893 by Milwaukee industrialist Guido Pfister and home to an impressive collection of Victorian art.
  • The Edgewater, on the shores of Lake Mendota in Madison, offers elegant lodging within walking distance of Capitol Square, State Street and the University of Wisconsin-Madison.
  • L’Etoile, a Madison landmark that takes pride in selecting Wisconsin-grown vegetables, seasonings, dairy products and meats for the seasonally changing menu.
  • Sanford Restaurant, a cozy, intimate dining room in Milwaukee with an ever-changing menu that offers three-, four- and seven-course options.

To be AAA Approved:

-       Properties must pass an unannounced, on-site evaluation. Hotels must provide acceptable cleanliness, comfort and hospitality; and restaurants must meet requirements for cleanliness, food preparation and service.

-       During on-site evaluations, inspectors check everything including lobby décor and guestroom bedding at hotels, to food presentation and service attributes at restaurants.

-       Inspectors follow AAA’s comprehensive, published Approval Requirements & Diamond Rating Guidelines for Hotels and Restaurants, which are periodically updated to reflect current member priorities and industry trends.

-       After an establishment is “Approved”, the AAA inspector reviews an extensive list of attributes to determine the appropriate rating level, on a scale of One to Five Diamonds, based on the extensiveness of services, facilities and amenities.

AAA rates more properties than any other professional rating entity

-      Inspections are made at properties throughout the U.S., Canada, Mexico and the Caribbean.

-       Nearly 59,000 establishments are AAA Approved (nearly 28,000 hotels and more than 31,000 restaurants).

-       183 establishments received the AAA Five Diamond Rating in the past 12 months.

-       2,280 establishments (1,615 hotels and 665 restaurants) received the Four Diamond Rating.

2017 AAA Diamond Rated Property Lists and links:

-       Search for AAA Diamond Rated Hotels and Restaurants

-       Five Diamond Lists - Hotels / Restaurants

-       Four Diamond Lists - Hotels / Restaurants

-       Five Diamond Fact Sheet

-       Four Diamond Fact Sheet

-       Diamond Rating Fact Sheet


About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America.  ACG and its affiliates provide membership, travel, insurance and financial services offerings to over 9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana.  ACG belongs to the national AAA federation with more than 57 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.

For inquiries, contact: