Kohler Waters Spa Unveils Creative Services Harnessing the Power of Natural Elements

Woodsman Massage and Rain Man services target a growing audience of male spa-goers

KOHLER, Wis. – March 19, 2015 – Kohler Waters Spa is pleased to announce its newest services, available May 1, at all three locations – Kohler, Wis., at Destination Kohler, Burr Ridge, Ill., and St Andrews, Scotland, at The Old Course Hotel, Golf Resort & Spa. Exciting additions to the menu include gentlemen-focused services as well as treatments that harness the healing powers of bamboo, water and magnesium.

“Every year our staff exceeds expectations designing thoughtful and innovative services for our guests,” said Jean Kolb, Director of Wellness for Kohler Co. “Adding specific services that are tailored to men is exciting and something our guests will certainly welcome. In addition, we’re pleased to add a new signature hydrotherapy service with the Magnificent Wrap which will be sure to rejuvenate guests with the healing powers of remineralizing magnesium. This year’s new menu reflects Kohler Waters Spa five-star creativity and innovation.”

According to the International SPA Association, men are visiting spas more than ever before, and discovering the benefits of a wellness experience. Kohler Waters Spa has seen a steady rate of male spa enthusiasts looking to get away for a weekend or to calm sore muscles after an outing on the Kohler-owned Championship golf courses, Whistling Straits and Blackwolf Run. This year, the spa launches two new services created specifically with gentlemen in mind – The Woodsman Massage and Rain Man.

For the Gentleman
Meticulously created by Kohler Waters Spa therapists, The Woodsman Massage aims to increase circulation, range of motion and decrease muscular pain, tension and inflammation. “Three important factors helped inform the way the Woodsman Massage was created,” said Garrett Mersberger, Manager of Kohler Waters Spa. “We found that men often request a deeper tissue massage, their range of motion is at times limited, and lastly, many men do not take enough time to exfoliate their skin. Our new massage aims to address each of these three areas, making it a distinctive experience for men.”

Known for its expertise in hydrotherapy, Kohler Waters Spa also offers The Rain Man – a Vichy Shower experience for male spa-goers. The KOHLER Custom Vichy Shower, with an automatic digital thermostat valve (DTV), is unique as it allows for a continuous flow of water, freeing up the therapist’s hands to continually massage the guest. This relaxing and invigorating experience incorporates the scent of John Michael Kohler products as well as a warm stone treatment on the back and feet.

Magical Magnesium
Kohler Waters Spa is known for its hydrotherapy experiences and each year launches a new signature water-based service. This year, the Magnificent Wrap has been added to the menu, providing a full-body exfoliation, a remineralizing magnesium bathing experience and a choice of a seaweed or mud body wrap. Containing more than 60 essential minerals and trace elements – including sodium, potassium, magnesium and calcium – this service promotes detoxification while also replenishing the body of several commonly deficient minerals.

Find your Bliss
Another new specialty service, Bamboo Bliss, employs warm bamboo to provide an unparalleled massage experience. “The use of heated bamboo and Swedish-style massage movements are used to ease tension,” explains Jean Kolb, Director of Wellness for Kohler Co., “and allow for a deeper massage for the most fatigued muscles.” Therapists start with a lighter touch and progressively apply deeper techniques, in the direction of the heart in order to encourage blood circulation, for the added benefit of relaxing deep muscle soreness. This approach helps increase circulation and flush the body of metabolic wastes.

For reservations, please call 800-344-2838 or visit www.KohlerWatersSpa.com for more information. Stay up to date on spa news and happenings on Facebook www.facebook.com/kwskohler and on Twitter, @theamericanclub.

Designed for men, this service combines several therapeutic massage techniques to reduce tension, alleviate muscular pain, and increase flexibility. Incorporating the healing properties of pine, you will leave relaxed and recharged.
(80-minute massage includes back exfoliation)
50 minutes $155 Saturday $180
80 minutes $205 Saturday $230

Melt away tension through the skillful manipulation of warm bamboo. This full-body massage uses strokes similar to a Swedish-style massage with the combined effect of deeper work. Not recommended during pregnancy.
80 minutes $205 Saturday $230

Drift away to relaxation with a full-body exfoliation, a remineralizing magnesium bathing experience and your choice of a seaweed or mud body wrap. The finishing touch, hydrating moisturizer, will leave you rejuvenated and remineralized.
80 minutes $215 Saturday $240

Designed for men, this warm Vichy shower experience includes hot stones on the back and feet, a full-body exfoliation and our signature John Michael Kohler™ moisturizer.
50 minutes $170 Saturday $195

DERMAPLANING – A simple and safe procedure, dermaplaning exfoliates the epidermis and rids the skin of fine vellus hair. Using a scalpel and a delicate touch, we remove the top layer of dead skin with light feathering strokes.
30-minute add on option $45

This results-oriented service uses red light therapy to give you younger-looking skin. Ideal for preventive skin care, it slows down the aging process and restores a natural, youthful look.
50 minutes $84 French Polish $94

About Kohler Co. Hospitality & Real Estate Group
The Kohler Co. Hospitality & Real Estate profile includes The American Club, boasting the first and only Forbes Five-Star hotel property in Wisconsin, and world-renowned championship golf courses Whistling Straits and Blackwolf Run. Acquired in 2004, its sister property, The Old Course Hotel, Golf Resort & Spa in the birthplace of golf, St Andrews, Scotland, is a AA Five Red Star property and recognized as one of the most luxurious resorts in the world.

About The American Club resort
The American Club resort, a 2015 Forbes Five-Star Recipient and the Midwest’s only AAA Five-Diamond resort-hotel was named #3 Golf Resort in North America, by Golf Digest Magazine. The resort is one of only 48 hotels in North America with both the Forbes Five-Star and AAA Five-Diamond distinction. Kohler Waters Spa in Kohler, Wisconsin is the first and only Forbes Five-Star spa in Wisconsin and one of 48 spas worldwide to hold this distinction. The resort features 12 dining establishments from the Forbes Four-Star Immigrant Restaurant to traditional pub fare at Horse & Plow and rustic Italian at Cucina. The resort is located in the Village of Kohler, Wisconsin, one hour north of Milwaukee and two and a half hours north of Chicago.

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